
Discover why certain songs give you chills — the science of frisson, brain reward circuits, and why surprise and emotion trigger goosebumps.

Minister Fadli highlights music as Indonesia’s strongest unifying force, driving cultural identity and supporting the nation’s creative and economic growth.

Indonesians attend music concerts for many intertwined reasons: to be entertained (52 %), relieve stress (46 %), enjoy the concert atmosphere (39 %), see a favorite singer live (37 %), join friends (26 %), support artists (21 %), seek interaction, nurture nostalgia, or even for social media visibility. Concerts are more than performances—they’re shared emotional,…