Aceh. Bank Indonesia has officially launched a new book dedicated to Gayo coffee, the internationally renowned coffee heritage of Aceh. This initiative aims to highlight the rich cultural, economic, and environmental significance of Gayo coffee, grown in the highlands of Central Aceh, Bener Meriah, and Gayo Lues.
Gayo coffee is prized for its rich aroma, full-bodied flavor, and high-quality Arabica beans, making it a coveted commodity both domestically and abroad. Beyond its commercial value, Gayo coffee is a cultural symbol deeply rooted in the identity of the highland communities. Bank Indonesia’s new publication seeks to preserve this local wisdom, documenting the traditions, cultivation practices, and the lifestyle of the people who have nurtured this coffee for generations.
Promoting Gayo Coffee to Global Markets
The launch of the book coincides with growing international interest in specialty coffees. By promoting Gayo coffee through educational and cultural initiatives, Bank Indonesia aims to strengthen the coffee’s branding for both domestic and international markets. The book not only tells the story of the coffee itself but also celebrates the farmers, local communities, and the environment that make Gayo coffee exceptional.
In addition to cultural promotion, the initiative supports sustainable coffee farming. Programs in Aceh are increasingly focused on environmental stewardship, such as maintaining forest cover, enhancing soil fertility, and improving post-harvest processing methods. These efforts ensure that Gayo coffee remains environmentally sustainable while maintaining its premium quality.
Empowering Local Coffee Farmers
Bank Indonesia’s regional branch in Lhokseumawe has been actively supporting the regeneration of coffee farmers. Special attention is given to young and female farmers, who play a crucial role in continuing the coffee tradition. Initiatives such as farmer training, community engagement, and modern cultivation techniques aim to secure the future of Gayo coffee while boosting local economies.
Gayo Coffee: A Heritage Worth Celebrating
The book serves not only as a cultural document but also as a strategic promotional tool. By educating the public, sharing farmer stories, and highlighting sustainable practices, it strengthens the identity and global reputation of Gayo coffee. It reminds the world that this coffee is more than a product; it’s a living heritage shaped by communities, culture, and nature.
With initiatives like this, Aceh’s Gayo coffee continues to captivate coffee enthusiasts worldwide, securing its place as one of Indonesia’s most prestigious and globally recognized coffee brands.
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