Sleman. BPR Kurnia Sewon reaffirmed its commitment to supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) through a strategic collaboration with Shopee’s MSME Campus. On Wednesday (October 22, 2025), the two organizations held the Exclusive Shopee Advertising and Campaign Training Batch 7 at Shopee’s Sahid J-Walk Office in Yogyakarta.
The training brought together a number of MSME owners mentored by BPR Kurnia Sewon who were eager to deepen their digital marketing skills — particularly in optimizing Shopee’s advertising and campaign features. Participants received hands-on guidance from Shopee’s MSME Campus educators on effective promotional strategies, techniques to increase product visibility, and how to manage advertising budgets more efficiently.
Albertus Nojendra Pungkas Nograha, President Director of BPR Kurnia Sewon, stated that the training is part of the company’s ongoing financial literacy and inclusion program.
“We want our MSME partners to be not only financially literate but also digitally adaptive. Our collaboration with Shopee is a concrete step to help entrepreneurs increase their online sales,” he said.
Meanwhile, Shopee MSME Campus representative Mr. Roib emphasized that the program is designed to help local entrepreneurs fully leverage the digital ecosystem.
“With a solid understanding of advertising and campaign strategies, participants can develop effective and competitive marketing plans,” he explained.
The interactive training session featured practical exercises, case discussions, and simulations on creating Shopee ads and campaigns. Participants actively engaged, asking questions and sharing their business experiences.
Through this seventh batch, BPR Kurnia Sewon and Shopee’s MSME Campus reaffirmed their shared commitment to empowering MSMEs in Yogyakarta and surrounding areas — helping them become more resilient, innovative, and ready to compete in Indonesia’s digital marketplace.
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