Tulungagung. The e-commerce industry is growing very rapidly, not only in terms of the number of transactions, but also in terms of technology.
The year 2025 will witness how artificial intelligence (AI), automation, and digital integration will reshape the way consumers shop online.
Business people who want to survive must understand the technology trends that are driving the market.
Here are five of the most prominent and relevant e-commerce technology trends today.
- Artificial Intelligence (AI) for Personalization
AI is at the heart of modern e-commerce strategies. Platforms now use AI to learn about user behavior: what they search for, click on, buy, and like.
With this data, the system can display product recommendations that are much more accurate and relevant.
The result? Consumers felt “understood,” and sales conversions increased dramatically.
- Chatbot & Virtual Assistant 24/7
The use of chatbots is becoming increasingly sophisticated thanks to natural language processing (NLP). Consumers can now ask questions, claim warranties, or request recommendations without having to wait for a human customer service representative.
On the brand side, chatbots reduce operational costs and increase customer satisfaction.
Large platforms like Tokopedia and Shopee have adopted local AI chatbots with increasingly natural responses.
- Live Commerce & Real-Time Interactivity
Online shopping is no longer just about scrolling and clicking. With live commerce, sellers can broadcast live while promoting products, answering questions, and even offering limited-time promotions.
This format is highly effective, especially in Indonesia, where TikTok and Instagram have a high number of active users. Data shows that live commerce can increase conversions up to 10 times compared to traditional methods.
- Augmented Reality (AR) for a More Realistic Shopping Experience
With AR, consumers can “try on” products before buying. For example, trying on lipstick on their own face using a camera, or seeing how a new sofa would look in their living room.
This technology is increasingly being used in the fashion, beauty, and home furnishings industries. Although it hasn’t yet seen widespread adoption in Indonesia, the trend is predicted to grow sharply in the next 1-2 years.
- Automation and Smart Warehousing
Behind the scenes, automation technology speeds up logistics processes — from sorting goods to packing them to shipping them.
Several large distribution centers in Southeast Asia are already using robots and AI-based warehouse management systems.
This allows same-day delivery in major cities, even during high order traffic times such as Harbolnas or 11.11.
For business owners, keeping up with technology trends isn’t just a choice, it’s a necessity. Those who adapt quickly will be at the forefront of digital growth, while those who lag behind may be left behind.
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